Skoda have launched their new model of the award-winning Yeti, by freezing it in a giant ice cube.
The car was encapsulated in a huge block of ice to celebrate the launch of the Skoda Yeti and the Skodas Yeti Outdoor on 20 February.
http://youtu.be/875lyDhN_K4
The exhibition was apparently inspired by research conducted by Skoda suggesting that 80% of Britons crave more excitement in their lives.
In a study of 2000 Britons, Skoda found that a third of those who responded had “serious plans” to escape their current daily routine, while 51% of the respondents said they had escapist fantasies at least once a month.
Sarah Chapman, communications manager for Skoda, said “These results confirm that deep down, a large number of us are dreaming of fulfilling our sense of adventure.
She went on to claim that the frozen Skoda Yeti was in fact designed as a metaphor representing the desire to break free.
“This feeling of needing to balance the day-to-day life and the desire for a new adventure is something we, at Skoda, can relate to. This is why we’ve launched the new Yeti and Yeti Outdoor – one perfect for city living, the other built for adventure.”, she said.
The car remained frozen throughout the day, with passers-by given the opportunity to win the car if they could guess its weight.
Can you end a car lease early?
Millions of people across the UK choose to lease cars every year and the popularity of leasing is only growing. Car lease...
