New flashing roads signs to be introduced in Norwich to deter motorists from using their mobiles

The smart signs can detect when a digital signal is being transmitted within a vehicle

 

A new roadside detections system is being trialled in Norwich aimed at drivers who continue to use their mobile phone whilst behind the wheel.

The pioneering new road sign is able to detect when a digital signal is being transmitted via a handset within a vehicle, whether it’s being used to make a call, send a text or browse the internet.

A flashing mobile phone symbol sat in a red circle with a diagonal line through it will appear on the sign to remind motorists not to touch their handsets whilst driving.

The new signs are now being tested on a number of streets in Norwich, however, if the trial proves a success they could be seen on more streets around the world.

Norwich will be the testing city for the first three to be trialled in the UK costing £6,000.

The smart signs can detect when a digital signal is being transmitted within a vehicle

New flashing roads signs to be trialled in Norwich to deter motorists from using their mobiles

And whilst the electronic signs are unable to detect whether a driver is using a handset or not, it’s hoping they will light up as a reminder to motorists about the dangers of using mobile phones whilst behind the wheel.

The smart new technology has been developed by Norfolk County Council’s Road Safety Team in partnership with Westcotec, a vehicle sign technology company based in the UK.

The new signs can in no way read a vehicle’s number plate or lead to a fine being issued but any data collected will be passed onto the police so the information can be used in the future for possible crackdown campaign.

Chris Spinks, of Westcotec’s Sales and Marketing team said: “The aim of the technology is to remind drivers of the law and to get off their phones.”

Mr Spinks hopes the technology will be useful in providing law enforcement in the UK with an idea of whereabouts in a city there’s the most prevalent use still.

The Norfolk based company are working with authorities around the globe including ones in Argentina, New Zealand and Slovenia, in trying to bring to bear the smart new warning technology to discourage mobile phone use behind the wheel.

In January this year, over 120 people were caught committing the offence as part of Operation Ringtone set up by Norfolk police.

 

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